There was a time in my life when I thought social media was the only ticket to business success in our modern world.
I wonder if other Christian small business owners like myself have wanted to delete social media altogether but feel obligated to keep it for their business.
For me, Instagram has been an incredible tool to go viral, gather a following, sell products, and learn from other creatives. However, it also has been an addictive time-sucker, a source of comparison, and an endless hamster wheel of keeping up with the trends and ever-changing "algorithm".
I was on a website strategy rabbit trail recently when I learned a game-changer: Google is your ticket to social media freedom.
When your ideal customers can find you quickly and easily on Google, you can say farewell to trying to make the latest viral TikTok content to reach people.
There’s endless information on how to perfect your Search Engine Optimization (SEO), but the most powerful tool in your toolbox is this: blogging.
When you publish valuable information about your niche, Google will learn to view you as an expert in your field and push your website to more people.
For example, the more I write about websites, my Christian faith, and my home state of Montana, the more Google will show my website to people searching for a “Christian Montana Web Designer”.
I hear you! Another powerhouse tool to consider is YouTube videos. From the moment you post that video full of relevant content, YouTube will continue to push your content to people searching for it! Just make sure to link your website and direct people towards it.
Say farewell to working to stay atop the latest trends on Instagram.
I like the idea of my content working for me instead.
With blogging and YouTube, you are building up a content library that will reach people for years.
I’ve never thought I’d be a blogger, but for the sake of saying goodbye to social media, I’m here giving it a chance.